Embarking on a big picture communication project? Here are some tips to help you steer what could potentially be a transformative experience both for your audience and your career.
After years of designing landmark communication projects, we’re often asked how we manage to lead large groups of people through our projects and successfully manifest what are seemingly unattainable, far-fetched ideas into practical, goal-based reality. Apart from the obvious hard work and experience, we believe that it is possible to have a structured approach behind fluid, free-form thinking. We call this our ideas-based approach and this is how we enter each creative process.