As you stand at the supermarket checkout and watch the person behind the register scan your items, have you ever given any thought as to how those items get to the supermarket shelves in the first place? GS1 Australia’s, Supply Chain Knowledge Center, allows members and visitors to experience all aspects of the supply chain including manufacturing, warehousing, transport and retail operations. This immersive exhibit features a multimedia simulation game that allows visitors to play the part of trading partners in a model supply chain, and to see the flow of electronic messaging that underlies modern commerce.

The Chain Reaction Theater is an environment where managers can participate in a virtual trading community and explore a range of business scenarios.

The Supply Chain Model allows operational personnel to experience realistic, physical trading environments with the use of life size equipment and fittings.